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  • [Attorney Kotaro Tanabe]
    Attend in person/Live streaming/Archive streaming
    "The latest trends in the character business and intellectual property protection practices: How to deal with characters in light of the latest trends such as VTubers and generative AI"
    [September 2024, 9 (Thursday) 12:13-00:15]


    Attorney Kotaro Tanabewill be a lecturer at the seminar "Latest Trends in the Character Business and Practical Intellectual Property Protection - How to Deal with Characters Taking into Account the Latest Trends in VTubers, Generative AI, and More" hosted by New Social Systems Research Institute Co., Ltd.

    [Date and time]Thursday, June 2024, 9 12: 13-00: 15
    [Tuition fee]33,660 yen (tax included) (If applying using the same application form, 27,500 yen (tax included) for the second person and onward)
    [Venue]SSK Seminar Room 4F, Xymax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo

    The size of Japan's content industry is said to be 13.1 trillion yen (as of 2022), and Japanese content such as anime, manga, and games continues to attract interest from people around the world.
    In this kind of content industry, the existence of "characters" is indispensable, and their presence is only increasing. In addition, with the recent rise of VTuber/Vliver culture, which combines character elements and influencer elements, and the emergence and rapid evolution of generative AI, the environment surrounding the character business is also changing.
    Therefore, this time we will summarize intellectual property rights related to characters and, taking into account recent developments in the character business, we will consider the protection and use of characters, as well as practical issues and countermeasures to these issues.

    1. What is a "character" anyway? The ambiguity of "character" and its classification
    2. Recent trends in the character business
    3. What rights are there to protect characters?
     (1) Copyright Law
     (2) Design Act
     (3) Trademark Law
     (4) Unfair Competition Prevention Act
     (5) How to combine these intellectual property rights - the so-called "IP rights mix" approach
    4. Overview of practical issues that arise in the character business and how to deal with them
    5. How to interact with characters in the age of generative AI
     (1) Overview of the current situation surrounding generative AI
     (2) Are AI-generated works protected by copyright?
     (3) Dealing with the risk of online outrage
    6. Q&A session/business card exchange

    Click here for details and application


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