[Attorney Junya Komatsu]
I will be speaking at the event hosted by Material Inc., titled "Content Strategy to Commercialize Works and 'Recreate' Hits - Learning from 'The Land Magistrates': From Creation to Media Mix Strategy Design."
[Wednesday, May 27, 2026 18:00-19:00]

Attorney Junya KomatsuHowever, it is hosted by Material Co., Ltd."Content Strategies to Commercialize Works and 'Recreate' Hits: Learning from 'The Land Magistrates' - From Creative Work to Media Mix Strategy Design"will be speaking at

"The Land Swindlers"Why,Japan's representative contentSo that's what happened?

From the perspective of writer Ko Shinjo and others, this book explores how works are created and how they can be commercially viable.
Will they continue to be loved by their fans? — We'll unravel everything from content creation to intellectual property strategy and PR strategy.

Content owners, from content creators and producers to publishers, broadcasters, and retailers, as well as licensors and licensees, face a never-ending stream of challenges, such as "How can we create, nurture, and protect excellent works?", "What is the best way to collaborate across different fields?", and "What preparations are necessary for overseas expansion?".
The seminar will feature Ko Shinjo, author of "The Land Sharks," and Junya Komatsu, a lawyer who has supported the growth of content and clients at the forefront of intellectual property and entertainment law. Reina Onoue, a director at Material who has been a longtime friend of both of them and has been in charge of communication strategies for works and content, such as visualizing context and shaping social context, will also be speaking.
Using the globally popular content "The Land Sharks" as a case study, this book provides a thorough explanation of specific strategies and challenges at each stage, from creation to multi-content development (media mix) and global expansion, including content commercialization, intellectual property strategy, and PR strategy.
How should creators approach the AI ​​era? What kind of intellectual property literacy is required? What is the ideal reach for content? —From the perspectives of a writer, legal advisor, and PR consultant, we will reveal the conditions for content that continues to be chosen globally in the AI ​​era, as well as strategies for building a fanbase.

Drawing on professional perspectives, we'll discuss strategies for sustainably promoting creators' work. Enjoy an hour packed with real-world case studies and practical tips.

Here's what you can learn!

• The background of the production of "The Land Magistrates" and the process of how it became a popular content.
• From content creation to commercialization and global expansion—specific actions for each phase
• Practical Points of Intellectual Property Strategy and PR Strategy: Lessons from Case Studies
• Essential Intellectual Property Knowledge for Creators and the Measures Required in the AI ​​Era
• A rights strategy to avoid intellectual property disputes and gain the trust of fans, media, and investors.

Recommended for people like this!

• For those who want to know about content creation, multi-content development, and global expansion.
• Creators who want to commercialize their content, and publishing and video business managers.
• Rights business managers and staff struggling with intellectual property strategy
• Heads of legal and compliance departments responsible for contract and license management.
• Head of PR department responsible for content business, staff member

Guest Speakers
"The Land Swindlers" by Ko Shinjo

Born in Tokyo in 1983. Graduated from the Faculty of Environment and Information Studies, Keio University. Debuted in 2012 with "Narrow House," which won the 36th Subaru Literary Prize. In 24, "The Land Sharks" was adapted into a live-action drama on Netflix, becoming a hot topic. In the same year, the sequel "The Land Sharks: Final Betts" and the prequel "The Land Sharks: Anonymous" were published.

Speakers/panelist:
Reina Onoue, Director, Material Co., Ltd.

As an NHK reporter, I covered police, administrative, and medical issues, making social problems visible, such as bringing the shortage of doctors into parliamentary debate. In the PR industry, I have handled strategic planning for various industries, including political parties and listed companies, and have a proven track record in crisis management, public relations support, media relations, and lobbying.

Junya Komatsu, Representative Attorney, Mimura Komatsu Law Office

He graduated from Doshisha University's Faculty of Law, Tokyo Photography Academy's Professional Photographer Course, and Fordham University's School of Law. After working at Nagashima Ohno & Tsunematsu Law Firm, he studied law related to the art, fashion, and entertainment industries in New York. Upon returning to Japan, he established Mimura Komatsu Law Office, specializing in intellectual property rights. He has served as a director of the Japan Association for the Promotion of Cultural Industries, a judge for the Agency for Cultural Affairs' Young Filmmaker Training Program and the Overseas Promotion of Japanese Cinema Program, and a specially appointed lecturer at Shinshu University, and enjoys a high level of trust within the creative industry.

For details, please see “Notices from the Career Support Office” onCLICK HERE